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General Additives Pvt. Ltd. was established in 1984. The Chief Executive and Senior Flavourist, Mr. J. P. Wanchoo has 36 years of experience in various fields of Flavour manufacturing, development & marketing.

After graduation in Chemistry, he joined Quest International India Ltd. (formerly known as Naardan (India) Ltd.) There he served for about 15 years in various departments, viz. Flavour Development & Marketing, He has also done Flavours and Perfumery Technology Course from University Department of Chemical Technology (UDCT) Matunga, Mumbai, India.

We are manufacturing Flavours, Fragrances, Food Preservatives and Essential Oils in fully Air Conditioned and Automatic factory. Our product are manufactured under strict quality control, and are supplied to various industries viz. Aerated Waters, Bakery Products, Confectioneries, Soft Drink and Pharmaceuticals and Fragrances to Cosmetic Industry throughout India. We are also exporting our products to African Countries, Gulf Countries and U.S.A.